CABINET OF CURIOSITIES
is driven from the curiosity behind the drive to search for one’s taste and individuality.
As a part of SDF’s exteded exhibition, Cabinet of Curiosites curates
and showcases ten emerging local brands within the Seongsu area in Seoul.
Each brand displayed their own interpretation of curiosity, whether to intrigue the viewers or to show the drive behind the creation of the brand.
Viewers were encouraged to visit the showrooms of the selected brands
that evoked the most curiosity, and vice versa.
*Role Project Manager
Product Design - Visual Direction - Campaign Production Managment